My work sits at the intersection of design, product, and development. I operate across those boundaries — defining UX strategy, translating business goals into usable systems, and partnering with product managers, engineers, and stakeholders to ship experiences that hold up through execution, not just in presentations.
Over 25 years I've worked across agency, product, and enterprise environments — from building front-end interfaces to leading UX on multi-team enterprise programs. That breadth shapes how I approach problems: I think about systems before screens, and about alignment before aesthetics.
What I care most about is UX that scales — experiences designed to stay coherent as products grow, teams change, and requirements evolve. That requires more than good design. It requires structured thinking, clear documentation, and the organizational alignment to make design decisions stick.
- Scalable interaction patterns grounded in research and behavioral evidence
- Cross-functional alignment across business, agency, and development teams
- Continuous UX improvement through structured frameworks and analytics-informed iteration
The projects in this portfolio reflect that focus — turning fragmented experiences into systems that are usable, consistent, and built to scale.