UX Strategy  ·  Product Experience  ·  Systems Thinking

Designing clarity.
Driving impact.

I help complex B2B organizations create intuitive digital experiences through user research, systems thinking, and strategic design.

Senior UX Strategist  ·  25+ years in UX, product, and front-end  ·  Systems-focused

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I turn complex product ecosystems into clear, usable systems—
from initial definition through continuous optimization.

Selected Work

01  ·  Flagship

CellFindr®

Product Discovery  ·  UX Strategy

Defining and evolving a guided product discovery experience—from 0 to 1 research and structure through to continuous optimization.

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02

Continuous Improvement Initiative

Building a data-driven UX optimization system.

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03

Bioscience Website Redesign

Driving UX alignment in an agency-led enterprise redesign.

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How I Work

Strategy.
Systems.
Execution.

I operate at the intersection of user needs, business goals, and technical realities—turning ambiguity into structured, measurable digital experiences.

  • Research-led decision making
  • Systems thinking for complex ecosystems
  • Data-informed continuous improvement
  • Front-end fluency for implementation alignment
  • AI-assisted workflows for scale and speed

About me

Over two decades, I've evolved from hands-on front-end work into UX strategy and product leadership—guiding cross-functional teams through research, design systems, and continuous iteration. My practice sits at the seam between deep user empathy and business accountability: I translate messy, complex problems into structured digital experiences that teams can build and organizations can measure.

Read more about my background